“Given the Responsibility Framework and the polarized atmosphere in the US, we have decided that starting at least until the end of the year, we will not promote brand ads on Facebook, Instagram and Twitter social media platforms in the US,” the company said in a statement. “Continuing to advertise on these platforms right now will not add value to people and society. We will be constantly monitoring and re-examining our current position, if necessary.”
“Based on the current polarization and the election we are holding in the United States, there must be a much greater imposition on hate speech,” Luis Di Como, executive vice president of Unilever, told the magazine. .
Unilever’s commitment signals the wider and potentially more devastating company that has taken a stand against Facebook. The company was the 30th highest spending on Facebook advertising in 2019, dropping more than $ 42 million on the platform, according to Pathmatics.
Most other brands that have announced Facebook boycotts have said they will suspend advertising for July, or “at least” until the end of July.
Facebook did not immediately respond to a request for comment. In a statement, Twitter’s VP for global customer solutions, Sarah Personette, said the company was committed to building a secure platform that also enhances “voices from underrepresented communities and marginalized groups.”
“We respect the decisions of our partners and will continue to work and communicate closely with them during this period,” Personette said.