People around the world are re-creating Vogue caps to promote diversity in fashion.
Posted under the hashtag #VogueChallenge, mock-ups aren’t just the latest fad of social media – they imagine what a more representative fashion industry might look like.
The challenge was started by Oslo-based student Salma Noor earlier this month after she wrote an alternative cover to herself entitled “Being black is not a crime”.
Noor posted the picture just as protests against racism and Black Lives Matter began to intensify in the United States and beyond. The challenge has since gone viral, with the hashtag appearing more than 100,000 times on Instagram.
“I noticed the challenge in my timeline and decided to read more about it,” said Kalekye Mumo, a television personality and executive director of the media based in Nairobi, who participated with her own covers..
“I was pleasantly surprised to see that it was a challenge to raise and strengthen black faces and voices in the fashion world,” he said in an email. “I’m the same fashion enthusiast, I chose one of my photos from a previous personal shoot I did to support local talent and I made a cover.”
Nairobi-based media personality Kalekye Mumo participated in the #VogueChallenge. Credit: Photo by Samsonia / Kalekye Mumo
Mumo said social media users in Kenya have created a new spin-off of the #VogueChallenge, making their own cover for black versions such as Essence and turning the challenge into a celebration of black culture and space.
“I made this challenge not only to use my voice, but to use my face to show beautiful, talented black people around the world, let alone in Africa and Kenya … that they could decorate the magazine. with finesse, “he said. “My hope is that the fashion industry will start embracing black faces of all shapes and sizes – especially since I’m a wonderful woman plus size.”