Paris Fashion Week will continue in September, despite the Covid-19

Paris Fashion Week will continue in September, despite the Covid-19

Written by Amy Woodyatt, CNN

The Paris Fashion Week will continue this fall, confirmed the organizers of the event, with performances starting on September 28.

The announcement from Fédération de la Haute Couture et de la Mode makes Paris the first of Europe’s fashion centers to confirm Spring-Summer performances.

As many countries loosen their lock and social distance regulations, brands and organizers are faced with the question of whether – and how – they should allow natural fashion shows in a world still struggling with the Covid-19 pandemic.

Big brands usually follow an intense program of separate men’s and women’s races in the Fall-Winter and Spring-Summer fashion weeks in New York, London, Milan and Paris, and often organize additional one-off “cruises” before the fall. .

But for a moment, the corona’s pandemic put the brakes on this intense jet adjustment program and shed new light on existing concerns about the environmental and economic viability of such emissions and the consumption cycles they encourage.

In May, Gucci’s creative designer Alessandro Michele announced that the brand will permanently abandon the traditional fashion diary as the industry reconsiders how it operates in the light of Covid-19.

A model walks down the aisle during the Christian Dior Womenswear Spring-Summer 2020 show at Paris Fashion Week in September 2019. Credit: Stephane Cardinale / Corbis / Corbis via Getty Images

Saint Laurent expressed a similar feeling, saying in April that he would not present his collections in the “predefined 2020 schedules”.

Some brands have embraced the digital experience: Burberry will host its Spring Spring collection as an outdoor show that you can access digitally. and on Monday, Maria Grazia Chiuri, artistic director at Dior, said in a teleconference that she would do a live show without an audience on July 22, in Lecce, Italy in the Puglia region, Vogue mentionted.

Pietro Beccari, the brand’s CEO, who was also on call, said the fall 2020 sewing show, scheduled for July 6, would not be live, but that Dior hoped for “a few” listeners about it. Spring 2021 show in Paris September, according to Vogue.

 A model walks down the aisle during the spring-summer 2020 of Saint Laurent Womenswear at Paris Fashion Week last September.

A model walks down the aisle during the spring-summer 2020 of Saint Laurent Womenswear at Paris Fashion Week last September. Credit: Pascal Le Segretain / Getty Images

However, some brands seem to be pushing forward. In a recent interview with the industry trade title Fashion businessChanel’s Bruno Pavlovsky reiterated his commitment to participate in Paris Fashion Week.

Event organizers in the UK are also making plans. A spokesman for London Fashion Week told CNN that the event will continue in September and is expected to be a “hybrid” digital and natural, depending on whether the designers prefer to host corridor performances or presentations.

“We are currently discussing with the designers to understand what their plans are. An official announcement will be made in early July to confirm the exact form,” he said.

Imran Amed, CEO and founder of Business of Fashion, told CNN that while there was uncertainty about whether live broadcasts could be made, locking locks in European countries and Absolute achievement of the organization required to hold fashion week events means that some organizers are planning for the autumn fairs, without being sure that they will proceed.

Both the organizers and the brands face deadlines. “If you’re going to hold a physical event a few months from now, you need to give people some clarity about the dates and schedule and what else, so that people can plan,” he said.

Amed told CNN that, based on his conversations with industry leaders, the brands “seemed to be planning, and they also knew that these plans may not be possible, given the uncertainty surrounding a second wave and other restrictions.”

“Many of the events planned may need to repeat what we see in Paris and Milan in July – events that take place naturally, but without an audience,” he added.

Amed told CNN that, in September, fashion weeks could also see the absence of smaller brands, as they may be missing. the budget at the stage shows, having reduced their income from Covid.

“Whatever the fashion week, it will feel very different because many of the smaller brands will probably not be part of it,” he said.

Leave a Reply

Your email address will not be published. Required fields are marked *