In addition, the possible new line may include wellness items such as aromatic ceramic stones, aromatherapy pillows, essential oils, bath crystals and aromatic pine cones.
The Kardashian-West-Jenner family debuted at Yeezy Season 3. West’s entry into the beauty market will add another brand of cosmetics to the family portfolio, along with KKW Beauty and Kylie Cosmetics. Credit: Jamie McCarthy / Getty Images North America
While the 2000s saw a rise in perfume celebrities from Paris Hilton, Mariah Carey and Britney Spears, among others, this decade has seen the dominance of beauty and wellness empires, including GwOP of Gwyneth Paltrow, Honest Company by Jessica Alba and Rihanna’s Fenty Beauty. By 2023, the global beauty market is expected to reach more than $ 150 billion.
This is not the first time the West has shown interest in launching a beauty pageant. In 2017, he filed a trademark for beauty products under the company of Donda, named for his late mother, but never made a launch.
West has spent a decade creating a name for himself in fashion, with two inactive clothing lines – Pastelle Clothing and DW by Kanye West – before the successful collaboration of sneakers and streetwear with Adidas, Yeezy Season 1, released since 2015. Since then, Adidas and West have watched four more “seasons”, with the 5th season making its debut at New York Fashion Week 2017.
West launched Yeezy in 2015 in collaboration with Adidas. According to Bloomberg, the sneaker and streetwear brand is worth $ 3 billion from 2019. Credit: Brad Barket / Getty Images North America / Getty Images for Fast Company