In a forced statement
posted on the company’s website late Tuesday, Ben and Jerry described it death of George Floyd
, an unarmed black man, in the hands of a white police officer as a result of “inhuman police brutality asserted by a culture of white supremacy.”
“What happened to George Floyd was not the result of a bad apple; it was the predictable consequence of a racist and prejudice system and culture that treated black bodies as enemies from the beginning,” said the brand, which is owned by Unilever (UL)
Companies, including Nike (NKE)
,, Netflix (NFLX)
,, giggle (TWTR)
,, Disney (DIS)
,, Facebook (full board)
and Intel (INTC)
condemned racism and injustice in recent days. But Ben & Jerry’s statement is remarkably comprehensive and direct, addressing the historical roots of discrimination in the United States and calling for systemic racism, while advocating concrete policies to prevent further police abuse and eliminate racial inequality. .
“Slavery, Jim Crow and segregation were systems of legalized and monetized white supremacy, for which generations of people in Black and Brown paid an immeasurable price. This cost must be recognized and the privilege gained at the expense of each other must be taken into account. and compensated, “the company said in a statement.
Ben & Jerry’s, which also publicly supported Black living matter
movement, called on President Donald Trump to deactivate white leaders and nationalist groups that “clearly support him.”
The ice cream maker also called on the US Department of Justice to strengthen its civil rights department and pass Congress N. R. 40
a bill that would set up a commission to study the effects of discrimination since African slaves first arrived in North America in 1619 and recommended drugs.
Ben & Jerry’s have a long history of political activism with founders Ben Cohen and Jerry Greenfield, who were arrested in 2016
to protest against money in politics.
The company sale
to a British-Dutch consumer goods giant Unilever (UL)
in 2000 did not prevent him from speaking on issues such as racial injustice, climate change and refugee rights. As part of the deal, Ben and Jerry retained an independent board of directors. “We are a wholly owned subsidiary [of Unilever]”But we are still acting on the mission, vision and values of Ben and Jerry,” a spokesman told CNN Business.
The brand has even used its ice cream to lobby for change, launching it on the market Aroma of Justice ReMix’d
in September to promote criminal justice reform and Pecan Resist
in 2018 in protest of the policies of the Trump administration, which it described as “regressive and discriminatory.”
The company was praised by social media activists for the strength of its statement about Floyd’s death.
“Unless and as long as white America is unwilling to collectively acknowledge its privilege, take responsibility for its past and its influence on the present, and commit itself to creating a future of justice, the list of names to which George Floyd is “We will never use it. We must use this moment to accelerate our country’s long road to justice and a better union,” the statement concluded.
Unilever CEO Alan Jope also commented on the issue. “Systemic racism and social injustice must be eliminated. Business must play a crucial role in creating a just society that is intolerant of intolerance,” he said on Monday. giggle
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