Adidas says at least 30% of new jobs in the US will be filled by blacks or Latinos

Adidas says at least 30% of new US states will be occupied by blacks or Latinos

The company plans to fill at least 30% of the new positions with blacks or Latinos, Adidas announced Tuesday, along with several other actions taken in response to the latter protests over the death of George Floyd and calls for racial justice.
In recent days, hundreds of Adidas employees have left work to demonstrate outside the North American headquarters in Portland, Oregon, begging Adidas to better support black employees, according to report from the Portland Business Journal. Adidas, like other sportswear companies, takes advantage of sponsorship deals with black athletes and celebrities and uses black culture as inspiration for designs and marketing schemes.

“The events of the last two weeks have made everyone think about what we can do to confront the cultural and systemic forces that sustain racism,” Adidas CEO Casper Rorsted said in a statement on Tuesday.

“We had to look inward as individuals and our organization and think about systems that are disadvantaged and stifle black individuals and communities,” he said. “While we talked about the importance of inclusion, we need to do more to create an environment where all our employees feel safe, heard and have equal opportunities to develop their careers.”

In addition to the 30 percent new hiring minimum, Adidas said it plans to announce an additional “goal aimed at increasing the representation of blacks and Latinos in our North American workforce.” Adidas declined to say what percentage of its workforce in the United States or North America currently consists of black employees.

Adidas will also donate $ 20 million over the next four years to three initiatives it says support black communities: Adidas Legacy, the company’s platform for dissatisfied communities; the Adidas School of Experimental Design Education, which helps people create careers in shoe design; and Honor Black Excellence, which the company describes as “an initiative that honors and supports the black community through sport.”

Adidas said it also plans to fund 50 scholarships a year for black staff at “partner” universities, but did not provide further details.

“We recognize the tremendous contribution of the black community to our success and that of others,” the company said. “We promise to improve our company’s culture to ensure justice, diversity and opportunity. We understand that the fight against racism is one that must be pursued continuously and actively. We must and will do better.”

Adidas’ commitment was followed by an announcement from its competitor, Nike (NKE), which said it would donate $ 40 million over four years to “organizations that put social justice, education and tackling racial inequality in America at the heart of their work,” in addition to a pre-announced $ 100 million over 10 years for similar groups, although did not specify specific organizations.

Correction: A previous version of this article missed the deadline for Nike to donate funds.

Correction: A previous version of this article missed the amount that Nike intends to donate in four years.

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