Adidas says at least 30% of new jobs in the US will be filled by blacks or Latinos

Adidas says at least 30% of new jobs in the US will be filled by blacks or Latinos

The company plans to fill at least 30% of new jobs with black or Latino people, Adidas announced Tuesday, along with many other actions taken in response to recent protests over the death of George Floyd and calling for racial justice.
In recent days, hundreds of Adidas employees have resigned to protest outside the company’s headquarters in North America in Portland, Oregon, urging Adidas to better support black employees, according to the report. a report from the Portland Business Journal. Adidas, like other sportswear companies, has benefited from sponsorship offers with black athletes and celebrities and using black culture as inspiration for marketing plans and designs.

“The events of the last two weeks have made us all think about what we can do to address the cultural and systemic forces that support racism,” Adidas Kasper Rorsted said in a statement on Tuesday.

“We had to look inside ourselves as individuals and our bodies and think about systems that put people at a disadvantage and silence black people and communities,” he said. “While we’ve talked about the importance of inclusion, we need to do more to create an environment in which all our employees feel safe, heard and have the same opportunity to advance their careers.”

In addition to the minimum recruitment rate of 30%, Adidas said it intends to announce an additional “goal aimed at increasing the representation of blacks and Latinos in our workforce in North America”. Adidas declined to say what percentage of its workforce in the United States or North America is currently made up of black employees.

Adidas will also donate $ 20 million over the next four years to three initiatives supporting black communities: Adidas Legacy, the company’s base basketball platform for underprivileged communities. the Adidas School of Experiential Education in Design, which helps people build careers in shoe design; and Honoring Black Excellence, which the company describes as “an initiative that honors and supports the Black Community through sports.”

Adidas said it also plans to fund 50 scholarships a year for black employees at “partner” universities, but did not provide further details.

“We recognize the great contribution of the Black Community to our success and that of others,” the company said. “We promise to improve our corporate culture to ensure justice, diversity and opportunities. We understand that the fight against racism is one that must be fought constantly and actively. We must and will do better.”

Adidas’ commitment followed an announcement by its competitor, Win (NKE), which said it would donate $ 40 million over four years to “organizations that place social justice, education and racial inequality in America at the heart of their work”, in addition to the $ 100 million previously announced for 10 years. in similar groups, but did not name specific organizations.

Correction: An earlier version of this article misrepresented the timeline for which Nike intends to donate money.

Correction: A previous version of this article incorrectly states the amount that Nike intends to donate over a period of four years.

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