Adidas employees want the company to investigate the head of the Human Resources in response to racial issues

Adidas employees want the company to investigate the head of the Human Resources in response to racial issues

A letter sent to three Adidas executives on June 15 asks the company’s supervisory board to consider whether Adidas (ADDYY ADIDAS) HR chief Karen Parkin responded to racial issues within the company, according to a copy obtained by CNN Business. The letter was signed by 83 employees from five of the company’s offices in Germany, the United States, Australia and Panama. The sports giant employs nearly 60,000 people worldwide.

The letter also calls for the creation of an anonymous platform where employees can report cases of racism and discrimination, as well as protection against retaliation.

“Our employees have the courage to raise their voices to people in positions of power. They have mentioned the fact that we are not representatives of the communities from which we benefit and we do not have the leadership, procedures and goals that will allow us to get there.” “” the letter reads.

The letter also called on the company’s supervisory board to “investigate whether we have the right approach and behavior from the (human resources chief) to address this issue in Adidas.” He added that officials believe it is “important that our approach to addressing these issues is shaped by our highest leadership positions, especially in Human Resources, where the goal is the health and performance of the organization.”

Adidas, which also owns Reebok, said in a statement that “rejects all statements” made in the employee’s letter. The company he said last week It has a policy of zero tolerance for retaliation and that it has created a third researcher to ensure that this policy is followed.

“Adidas and Reebok have always been and will always be against discrimination in all its forms and we are united against racism,” the company said in a statement to CNN. “Our employees at Black have led the response that we will continue to implement together and that we are committed as a company. We are now focusing on our efforts to make progress and make real changes immediately.”

Parkin is a longtime employee who has served as global human resources manager for more than three years, according to her. LinkedIn profile.

He did not immediately respond to a request for comment. However, Adidas said Parkin is currently working with a coalition of employees on the company’s global commitments on diversity and inclusion.

“You’ve all seen our announcements in recent days describing what we’re committed to doing to address the cultural and systemic forces that support racism,” Parkin said in a statement released to Adidas officials last week. “We know we have to do more to create an environment where everyone feels safe, heard and with equal opportunities to advance in your career.”

After several days workers’ protests In addition to the company’s culture, Adidas announced last week that it is taking various actions are aimed at to increase the number of colored workers in North America, and make his workplace more comprehensive. these include $ 120 million investment in black communities and commitment to fill at least 30% of new jobs in North America with black or Latin employees. The company has also denounced racism and expressed support for the Black Animal Movement. on social media.
Many companies have taken similar action in recent weeks moment of national accountability for racial injustices caused by the death of George Floyd.
“We had to look inside ourselves as individuals and our bodies and think about systems that undermine and silence black individuals and communities,” said Adidas Kasper Rorsted. he said in a statement last week. “While we’ve talked about the importance of inclusion, we need to do more to create an environment in which all our employees feel safe, heard and have the same opportunity to advance their careers.”

The company also acknowledged last week’s announcement that its actions may be “too small, too late”.

“We celebrated the athletes and artists in the black community and used their image to define ourselves culturally as a brand, but we lost the message that reflects such a small representation on our walls,” the company said in a statement.

Some Adidas employees believe it is the company’s actions insufficient. They call on the leadership to openly apologize for the racism within the company and to be transparent about the additional measures it intends to take.

“All of the brand’s commitments to date are random changes and it does not recognize and discover why our employees continue to experience racism and discrimination,” the letter said. “Public apology and recognition is needed until the start of anti-racist work and it is the foundation for any of our ‘actions’, as a company can land effectively.”

At a meeting of the company in Boston last year, Parkin reportedly said that racism was a “noise” discussed only in America, The Wall Street Journal mentionted Last week.

In a statement to officials this week, Parkin said she “should have chosen a better word” during the meeting and apologized if she had offended anyone.

“As a member of the executive committee responsible for human resources, it was my responsibility to clarify our final position on discrimination, and I did not do that,” Parkin said. “My team and I are fully committed to improving our corporate culture to ensure justice, diversity and opportunity. This is a promise. That is my promise.”

Leave a Reply

Your email address will not be published. Required fields are marked *